Experience

SOCCER-SPECIFIC EXPERIENCE

FOX Soccer • Manager, PR & Communications (2012)

  • Lead PR contact for all FOX Soccer media properties, part of the FOX Sports Media Group
  • Develop communications policy and strategy to promote network programming, content and personnel
  • Message exclusive coverage of the UEFA Champions League, Barclays Premier League, FA Cup and other global properties
  • Place FOX Soccer talent and executives in national and international media surrounding original content and programming
  • Oversee day-to-day PR duties, including  release distribution, content promotion, media tracking and valuation reports, etc.
  • Manage social media content budgets in conjunction with FOXSoccer.com editorial staff and Chicago-based agency

D.C. United • Manager, Media Relations (2010-2012)

  • Media liaison for the most successful team in Major League Soccer history (12 domestic and international titles)
  • Primary team contact for local and national media – print, radio, television and online in fifth largest U.S. media market
  • Traveled with club to every MLS venue over two seasons and all non-league competitions and international friendlies
  • Hired, trained and directed a team of four staff members, including club’s Communications Coordinator
  • Developed and promoted content for all digital platforms: dcunited.com, club blog and social media accounts
  • Player liaison / interviewer for dcunited.com and RFK Stadium on match days

Seattle Wolves Football Club • Director, Public Relations and Marketing (2008-2009)

  • Led club to 2009 United Soccer Leagues PDL Media Department of the Year Award (out of 68 total teams)
  • Determined overall communications strategy of the organization and managed media relations department
  • Primary liaison for local media partners, USL League Office and the United States Soccer Federation
  • Developed outreach initiatives such as Soccer Saves Golf Classic in conjunction with Seattle Seahawks/Sounders FC

MLS Cup 2009 • Special Events

  • Facilitated protocol during week of Major League Soccer’s championship match
  • Contest was played between LA Galaxy and Real Salt Lake at Seattle’s Qwest Field on November 22, 2009

English Premier League Talk • Staff Writer (2009)

  • Contributed weekly articles that reached 300,000 unique visitors per month in 210 countries
  • Covered live matches from Leeds United, Liverpool, Manchester City, Fulham and other English clubs
  • Regular correspondent on EPL Talk podcast

SPORTS INDUSTRY EXPERIENCE

University of Washington • Account Executive (2008-2009)

  • First in 2009 Husky football season seat deposits and 2008-2009 mens basketball season seat sales
  • Coordinated events, including 2008 NCAA Volleyball regionals and Pac-10 Swimming & Diving Championships

New York Yankees Clubhouse • Sales Associate (2008)

  • Performed ticket operations and the sale of official Major League Baseball merchandise 

Cleveland Browns • Salary Cap Intern (2005)

  • Worked directly under Salary Cap Coordinator Trip MacCracken .

AWARDS & ACCOMPLISHMENTS

  • Part of the PR group that successfully executed national campaign for 2011 MLS MVP Dwayne De Rosario (D.C. United)
  • Managed national PR and digital media campaign for 2010 MLS Rookie of the Year Andy Najar (D.C. United)
  • Secured 2009 United Soccer Leagues PDL Media Department of the Year Award (Seattle Wolves FC)
  • Featured speaker at USC Annenberg School for Communications and Journalism masters program (2012)
  • Communications panelist for James Madison University PRSSA sports professionals forum (2010, 2011)

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