SOCCER-SPECIFIC EXPERIENCE
FOX Soccer • Manager, PR & Communications (2012)
- Lead PR contact for all FOX Soccer media properties, part of the FOX Sports Media Group
- Develop communications policy and strategy to promote network programming, content and personnel
- Message exclusive coverage of the UEFA Champions League, Barclays Premier League, FA Cup and other global properties
- Place FOX Soccer talent and executives in national and international media surrounding original content and programming
- Oversee day-to-day PR duties, including release distribution, content promotion, media tracking and valuation reports, etc.
- Manage social media content budgets in conjunction with FOXSoccer.com editorial staff and Chicago-based agency
D.C. United • Manager, Media Relations (2010-2012)
- Media liaison for the most successful team in Major League Soccer history (12 domestic and international titles)
- Primary team contact for local and national media – print, radio, television and online in fifth largest U.S. media market
- Traveled with club to every MLS venue over two seasons and all non-league competitions and international friendlies
- Hired, trained and directed a team of four staff members, including club’s Communications Coordinator
- Developed and promoted content for all digital platforms: dcunited.com, club blog and social media accounts
- Player liaison / interviewer for dcunited.com and RFK Stadium on match days
Seattle Wolves Football Club • Director, Public Relations and Marketing (2008-2009)
- Led club to 2009 United Soccer Leagues PDL Media Department of the Year Award (out of 68 total teams)
- Determined overall communications strategy of the organization and managed media relations department
- Primary liaison for local media partners, USL League Office and the United States Soccer Federation
- Developed outreach initiatives such as Soccer Saves Golf Classic in conjunction with Seattle Seahawks/Sounders FC
MLS Cup 2009 • Special Events
- Facilitated protocol during week of Major League Soccer’s championship match
- Contest was played between LA Galaxy and Real Salt Lake at Seattle’s Qwest Field on November 22, 2009
English Premier League Talk • Staff Writer (2009)
- Contributed weekly articles that reached 300,000 unique visitors per month in 210 countries
- Covered live matches from Leeds United, Liverpool, Manchester City, Fulham and other English clubs
- Regular correspondent on EPL Talk podcast
SPORTS INDUSTRY EXPERIENCE
University of Washington • Account Executive (2008-2009)
- First in 2009 Husky football season seat deposits and 2008-2009 mens basketball season seat sales
- Coordinated events, including 2008 NCAA Volleyball regionals and Pac-10 Swimming & Diving Championships
New York Yankees Clubhouse • Sales Associate (2008)
- Performed ticket operations and the sale of official Major League Baseball merchandise
Cleveland Browns • Salary Cap Intern (2005)
- Worked directly under Salary Cap Coordinator Trip MacCracken .
AWARDS & ACCOMPLISHMENTS
- Part of the PR group that successfully executed national campaign for 2011 MLS MVP Dwayne De Rosario (D.C. United)
- Managed national PR and digital media campaign for 2010 MLS Rookie of the Year Andy Najar (D.C. United)
- Secured 2009 United Soccer Leagues PDL Media Department of the Year Award (Seattle Wolves FC)
- Featured speaker at USC Annenberg School for Communications and Journalism masters program (2012)
- Communications panelist for James Madison University PRSSA sports professionals forum (2010, 2011)
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